2 sources·updated Sep 1, 5:59 PM

France Introduces Fees on Fast Fashion to Curb Ultra-Fast Retailers

France has enacted a new levy on fast fashion items, potentially costing nearly €20 per garment by 2030. This measure is aimed at regulating ultra-fast fashion brands like Shein and Temu to promote more sustainable practices.

Sources

bbc.co.uk·Sep 1, 3:15 PM
France targets Shein and Temu with fast fashion fees

France has begun imposing fees on fast fashion items, which could reach nearly €20 per garment by 2030, under a new law targeting "ultra-fast fashion" retailers like Shein, Temu, and AliExpress. The fees will vary based on the volume of clothing and repair costs, with initial rates ranging from €0.50 for underwear to €12 for jackets by 2026. The legislation has been criticized by China's commerce ministry as potentially discriminatory, and while it does not apply to European brands like H&M or Zara, it highlights concerns over the environmental and economic impacts of fast fashion.